Zapatos de España, a program funded by leading entrepreneurs with financial support from the Spanish Institute of Foreign Trade/Instituto de Comercio Exterior (ICEX) is dedicated to informing and educating American retailers and consumers about the value of "Shoes from Spain".

Through the development and implementation of a marketing communications campaign, Zapatos de España - Shoes from Spain, aims to support Spanish footwear companies that already have a presence in the US and, most importantly, increase Spain's share of the US footwear market.

Initiatives include specialized point of sale promotions; in-store promotional activities in selected department stores; development and distribution of retail catalogs; participation in industry trade shows; and organized familiarization trips to Spain for both buyers and journalists. This website has been created by Zapatos de España to provide American retailers and manufacturers with both, product and contact information with selected footwear brands from Spain.